Most internet users believe that ads today are quite illustrative but not relevant.
As a digital marketer, you know that targeting consumers with relevant messages is a never-ending challenge,
even if your campaigns are data-driven and all your marketing workflows are automated already.
Constantly new data and analytical procedures appear on the horizon and add more and more promising pieces
to your existing consumer picture.
All these pieces of information are highly relevant. But do all these aspects and facts reveal relationships and
contribute to a comprehensive picture of your target audience?
Does your Audience Understanding look like this?
Predictive Works combines artificial intelligence with a dynamic
knowledge graph to help digital marketers gain real audience understanding.
Suppose, you operate a Data Management Platform (DMP) that is advanced and offers artificial intelligence
already to generate data-driven insights. But to really create relevant messages, you need to understand how
all these aspects & facts are connected.
Closing this gap is easy: Visit the blueprint market place, select relationship profiler that support your data platform,
pick the audience graph as your data destination and arrange these components into a data workflow.
Feed Predictive Works' big data fabric with this blueprint and execute it. Then, you are ready to explore your audience graph
and understand how your marketing messages become more relevant.
Your running data platform is not artificial intelligence ready yet? Visit the
market place and select the blueprints that generate the insights you need.